K2 Brand creates clear and compelling brand strategies to engage employees, connect with customers and drive real business results.  Karen Kreamer is a former Fortune 100 brand executive uniquely qualified to provide authentic brand expertise, innovative strategies and powerful identities to help companies build great brands. 

What Our Clients Have To Say


Having worked with many agencies and creative executives over the past ten years, I rank Karen Kreamer in the upper 1% who can quickly distill business strategy into brand strategy, brand positioning and brand identity, creating positive brand equity. This ability stems from her passion to keep the CUSTOMER experience front and center. Brands leap closer to the holy grail of Brand Loyalty under her guidance.


Lots of people like to hold claim to being “brand experts,” but few people have walked the walk as has Karen Kreamer. Managing the evolution of an international Fortune 100 brand, such as Sprint, was a massive undertaking that rippled to virtually every corner of the company. Karen directed a very sophisticated brand mission that had dozens of moving parts, that touched every conceivable marketing and communications aspect of the business, and she did it with grace and aplomb. With incredible attention to detail, insightful strategic leadership, and genuine expertise, Karen managed one of the world’s well-known brands.


Karen Kreamer at K2 Brand was a tremendous change leader for our organization. She provided strategic insight to our new brand positioning and helped us successfully translate and communicate it across multiple levels in our organization, from the front line tax professionals to the senior executive team. Quite simply, our brand initiative would not have been as successful without Karen’s strategic expertise and leadership.


ZuPreem connected with Karen to help us simplify and further develop our brand architecture, specifically for our consumer packaging division. Karen’s leadership, expertise and strategic abilities helped define a brand strategy that has given us the architecture we needed to move our products to the next level. Her recommendations have paid off and have shown a positive impact on our sales efforts at the shelf.

K2 Brand has deep experience working with a diverse range of companies and organizations – from consumer products to B2B, from emerging brands to global institutions. K2 Brand is focused solely on helping companies achieve success through branding by providing consulting services across five core areas. Click the icons below to learn more.

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