Articulate the difference and deliver on the promise.

Brand design is the combination of elements – logo, color, typeface, graphics and imagery – used to communicate a visual message. A visual branding system builds awareness and recognition in the brand through correct and consistent application of design strategy and guidelines.

Color strategy and execution

Color strategy and selection is one of the most effective ways create a recognizable and memorable brand impression. The effective use of color will connect with customers, convey brand attributes and personality, and separate the brand from competitors. The ultimate goal is to own a color, one that is immediately recognized and forever associated with the brand.

Design templates

Once a visual brand strategy is in place and guidelines have been developed, then the brand is ready to be implemented. Design guidelines need to be correctly applied in the most relevant and effective way. B2B marketers, in particular, can benefit from design templates for sales literature, product guides, technical updates and other printed materials. The development and use of design templates ensure the brand is correctly and consistently delivered across all printed applications.

Branded environments

Environments provide a tremendous opportunity to bring the brand to life and offer visitors and customers a completely unique brand experience. From trade shows to customer events, there are unlimited ways to leverage color, space, materials and lighting to create a powerful and memorable brand environment.

Brand guidelines development

Brand guidelines provide direction and guidance for the correct and consistent application of the brand strategy and visual brand. Produced in both online and printed formats, guidelines are followed by anyone responsible for communicating the brand internally and externally — communicators, sales and marketing, brand partners, agencies and design resources. Detailed brand guidelines ensure that customers will see and experience a consistent presentation of the brand.

• Key messages, personality, tone and voice

• Logo use, typography, color, graphics, imagery and composition

• Corporate identity

• Naming and nomenclature

• Co-branding guidelines

• Website and social media

• Advertising and marketing communications

• Sales, product and technical literature

• Packaging and labels

• Sponsorship and event marketing

• Trade shows and environments

• Corporate and retail signage

• Promotional items

• Uniforms and vehicles