Expressing a New Brand Vision
More than a half century ago, an innovator named Jim Stowers, Jr. founded a small asset management firm in his one-bedroom Kansas City apartment. His vision was to create a company dedicated to integrity, performance and service all focused on one objective: helping investors reach their financial goals.
American Century Investments® is a leading asset manager focused on delivering investment results and building long-term client relationships. The company has grown to become one of the country's top money managers serving financial intermediaries, institutional clients, and individual investors.
A company’s ability to convey who they are and who they want to be for all employees and customers has made American Century Investments into a highly respected brand whose equity transcends the balance sheet. The American Century Investments brand team hired K2 Brand to develop a series of internal brand workshops and promotions designed to create an environment to build brand knowledge, understanding and adoption of key brand ideas.
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“We have been pleased to partner with Karen Kreamer on a wide range of brand assignments for American Century Investments. K2 Brand has worked with us on brand work ranging from positioning activation to client experience. At every level of interaction, K2 Brand was fully engaged as a regular part of our brand team, embracing our goals as if they were their own. Karen’s knowledge of developing and managing strong brands means that she knows how to guide her clients into actionable strategies that help both the brand and the business.”
— Susan Johnson, Vice President of Advertising, Brand Strategy & Sponsorships
