ZuPreem Expanding an Established Brand

ZuPreem logo

Founded in 1928, ZuPreem is the leading provider of nutritional foods/diets for zoo animals and zoos worldwide. ZuPreem expanded the original family of ZuPreem products to include a complete line of life-stage diets for companion birds and small in-home pets. K2 Brand developed the ZuPreem brand architecture strategy to support the brand expansion into the small mammal category. The brand architecture assignment included a review of competitive brand architectures and range of brand model options to support the evolution of the ZuPreem brand.


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