H&R Block Creating Brand Ambassadors

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H&R Block relies on over 100,000 seasonal tax professionals to serve as brand ambassadors every tax season. Each year, the H&R Block tax professionals must understand, and deliver, the H&R Block brand positioning. K2 Brand created the strategy and multi-level internal brand program to provide brand education and training to all employees. Research revealed significant increases in seasonal tax professional understanding of the H&R Block brand strategy and their role in delivering a positive brand experience.
H&R Block


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