Client Results

While Daikin Industries is widely recognized as the global leader in commercial and residential air conditioning, the Daikin Chemicals Division needed a clear brand strategy and visual brand to support global marketing efforts. K2 Brand worked with the corporate headquarters in Osaka, Japan to lead a coordinated global brand effort resulting in a well-defined brand strategy and consistent visual identity designed to improve customer perceptions, enhance sales and marketing efforts, and to position the brand for future growth.


ZuPreem logo

Founded in 1928, ZuPreem is the leading provider of nutritional foods/diets for zoo animals and zoos worldwide. ZuPreem expanded the original family of ZuPreem products to include a complete line of life-stage diets for companion birds and small in-home pets. K2 Brand developed the ZuPreem brand architecture strategy to support the brand expansion into the small mammal category. The brand architecture assignment included a review of competitive brand architectures and range of brand model options to support the evolution of the ZuPreem brand.


ZigBee Alliance logo

The ZigBee Alliance is an association of companies working together to establish worldwide technology standards for the development of monitoring and control products. The ZigBee Alliance currently has more than 400 members, including global technology brands Philips, Sony, Emerson, Texas Instruments, Cisco and Samsung. ZigBee hired K2 Brand to develop a well-defined and distinguishing brand strategy that resonates with members, consumers, businesses and other key stakeholders.


H&R Block logo

H&R Block relies on over 100,000 seasonal tax professionals to serve as brand ambassadors every tax season. Each year, the H&R Block tax professionals must understand, and deliver, the H&R Block brand positioning. K2 Brand created the strategy and multi-level internal brand program to provide brand education and training to all employees. Research revealed significant increases in seasonal tax professional understanding of the H&R Block brand strategy and their role in delivering a positive brand experience.
H&R Block


American Century Investments logo

American Century Investments has evolved from a single-style mutual fund manager to a global asset management firm offering diverse investment vehicles. In a range of assignments from brand planning to customer experience strategy, K2 Brand has helped American Century Investments develop strategies and tools to bring the brand promise to life.
American Century Investments - K2 Brand



Founded in 2002, Mountain Home Medical was the leading independent distributor of medical alarm equipment and medication management technology in the state of Colorado. In 2009, Mountain Home Medical finalized plans to expand their business nationwide under the SmartLink brand. Mountain Home Medical hired K2 Brand to develop the strategic and visual brand elements for the SmartLink brand – logo development, brand architecture, brand strategy, sales strategy and website design – to prepare for the national launch.
Smartlink Medical Alerts


Embarq Corporation

Embarq Corporation, formerly the local telephone division of Sprint Corporation, introduced an entirely new brand to customers in 18 states.
K2 Brand helped prepare Embarq for the spin-off from its parent company by managing the internal launch of the new identity system to bring clarity and consistency across all Embarq communications.
EMBARQ case study


SD Association logo

The SD Association is a global ecosystem of companies setting industry-leading memory card standards. K2 Brand worked with the SD Association to reveal opportunities to improve customer clarity and understanding of memory card visual indicators. The brand assignment included target audience research to capture feedback and preference for a range of prototypes.
SD Card


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