Services

At K2 Brand, we help new, evolving and established brands drive value, connect with customers and increase profitability by providing consulting services across four core areas.

Brand Development

  • Brand opportunity analysis
  • Competitive brand assessment
  • Brand ideation
  • Brand extensions
  • Naming strategy and development
  • Brand creation

Brand Strategy

  • Brand planning and strategy
  • Positioning development and activation
  • Research design and execution
  • Brand architecture strategy
  • Merger and acquisition branding
  • Brand experience strategy
  • Brand benchmarking
  • Co-branding strategy and execution

Brand Identity

  • Brand identity programs
  • Visual brand development
  • Logo strategy and development
  • Design templates
  • Color strategy and execution
  • Brand guidelines development
  • Brand messaging strategy
  • Brand personality, tone, and voice
  • Website analysis and design
  • Brand story development
  • Branded environments
  • Packaging and label design

Brand Management

  • Brand research and measurement
  • Process improvement
  • Brand decision tools
  • Communications audits
  • Brand blueprints
  • Resource evaluation
  • Agency reviews
  • Intellectual property consulting
  • Transition and launch strategies
  • Employee brand programs
  • Organizational strategy
  • Brand stewardship
  • Leadership engagement
  • Brand workshops and events
  • Event and conference speaking
  • Brand training and coaching