ZigBee Strengthening a Brand Alliance

ZigBee

ZigBee Alliance logo

The ZigBee Alliance is an association of companies working together to establish worldwide technology standards for the development of monitoring and control products. The ZigBee Alliance currently has more than 400 members, including global technology brands Philips, Sony, Emerson, Texas Instruments, Cisco and Samsung. ZigBee hired K2 Brand to develop a well-defined and distinguishing brand strategy that resonates with members, consumers, businesses and other key stakeholders.