SmartLink Building a National Brand

SmartLink

SmartLink
Founded in 2002, Mountain Home Medical was the leading independent distributor of medical alarm equipment and medication management technology in the state of Colorado. In 2009, Mountain Home Medical finalized plans to expand their business nationwide under the SmartLink brand. Mountain Home Medical hired K2 Brand to develop the strategic and visual brand elements for the SmartLink brand – logo development, brand architecture, brand strategy, sales strategy and website design – to prepare for the national launch in 2010.