H&R Block Creating Brand Ambassadors

H&R Block

H&R Block logo

H&R Block relies on over 100,000 seasonal tax professionals to serve as brand ambassadors every tax season. Each year, the H&R Block tax professionals must understand, and deliver, the H&R Block brand positioning. K2 Brand created the strategy and multi-level internal brand program to provide brand education and training to all employees. Research revealed significant increases in seasonal tax professional understanding of the H&R Block brand strategy and their role in delivering a positive brand experience.