Daikin Creating Global Brand Harmony

Daikin

While Daikin Industries is widely recognized as the global leader in commercial and residential air conditioning, the Daikin Chemicals Division needed a clear brand strategy and visual brand to support global marketing efforts. K2 Brand worked with the corporate headquarters in Osaka, Japan to lead a coordinated global brand effort resulting in a well-defined brand strategy and consistent visual identity designed to improve customer perceptions, enhance sales and marketing efforts, and to position the brand for future growth.