Hublot ups brand awareness via cruise line partnership

Hublot ups brand awareness via cruise line partnership

“Brand partnerships are strategic relationships designed to deliver benefits to both brands, both real and perceptual,” Ms. Kreamer said. “As the official timekeeper of Seabourn, the use of onboard Hublot wall clocks provides an opportunity to showcase the brand in action, lending authenticity and credibility to both brands.

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Lancôme establishes charity day to push donation, sales

Lancôme establishes charity day to push donation, sales

“I believe it is smart for companies to pursue opportunities to reflect the emotions and shared values of their customer base,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS. “Lancôme’s support of St. Jude helps consumers connect their own personal beliefs with the brand they purchase.

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John Varvatos targets music enthusiasts via spring/summer campaign

John Varvatos targets music enthusiasts via spring/summer campaign

“The decision to feature Jimmy Page and Gary Clark Jr. in the 2013 campaign continues to reinforce the brand’s uniqueness and authenticity,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS. “The real power of the 2013 campaign is the contrast between the new up-and-artist Gary Clark Jr. and the established legendary performer Jimmy…

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Cartier taps New Yorkers in digital bridal ads

Cartier taps New Yorkers in digital bridal ads

“The Cartier brand is, without question, a distinctive and exclusive luxury brand,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS. “The online advertising is well-designed, classic and tasteful, and the placement on nymag.com will likely be very successful in reaching Cartier’s target audience.

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