Nordstrom leverages menswear via multichannel GQ partnership

Nordstrom leverages menswear via multichannel GQ partnership

“From Nordstrom’s perspective, this partnership will position it as the preferred provider of the products curated by GQ,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS. “Nordstrom will be able to share the spotlight with GQ as the leading authority in men’s fashion and style.

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Armani heats up fragrance launch with brand film

Armani heats up fragrance launch with brand film

“The launch strategy of a new fragrance is critical to its long-term success,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS. “Fragrance marketers must find ways to create awareness and generate excitement for new fragrance brands and brand extensions.

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Calls-to-action imperative for mail-triggered luxury purchases

Calls-to-action imperative for mail-triggered luxury purchases

“The new reality for all brand marketers is that it is harder for brands to break through,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS. “Direct mail is still a strong choice for luxury marketers to precisely reach a target audience segment with strong brand imagery and a call to action.”

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Michael Kors highlights brand values in CSR effort

Michael Kors highlights brand values in CSR effort

“Fashion is as an outward expression of one’s identity,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS. “Michael Kors’ support of God’s Love We Deliver reveals a more holistic approach to the brand as it is sending a message that your belief system is as important as your fashion sense.

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Aston Martin pushes brand exclusivity in US model reveal

Aston Martin pushes brand exclusivity in US model reveal

“The Monterey Auto Week event is a great backdrop to unveil the new Aston Martin Vanquish,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS. “I am sure the event will attract a good number of sports car enthusiasts keenly interested in the artistry and performance of a new Aston Martin vehicle.

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