Luxury brands tap celebrity children as new brand representatives

Luxury brands tap celebrity children as new brand representatives

“It is always a benefit for a luxury designer brand to leap off the catwalk and appear on fashion influencers, including the tiny ones,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS. “But when it comes to high-end designer fashion for children, it is more about showcasing a brand lifestyle than promoting the sale…

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Mr Porter creates full apparel brand to surround film collaboration

Mr Porter creates full apparel brand to surround film collaboration

“Marketing opportunities continue to evolve and brands need to explore creative ways to reach both existing and new customers,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS. “A layered approach is always the best way to reach target customers, especially experienced-based opportunities for valued customers, will generate interest in both the film and the…

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Baccarat, Christofle collaborate for Design Shanghai 2015 collection

Baccarat, Christofle collaborate for Design Shanghai 2015 collection

“Both Baccarat and Christofle are established brands with global recognition and significant legacies in craftsmanship and design,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS. “The collaboration with Marcel Wanders provides an opportunity for both brands to extend in a way that is fresh, modern and unexpected.”

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Fashion houses plan walkabout in Milan to celebrate city’s ingenuity

Fashion houses plan walkabout in Milan to celebrate city’s ingenuity

“Site-specific art exhibits provide a platform for artistic creativity in new and different ways,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS. “Innovative concepts and new materials should be strategically leveraged to enhance brand perceptions, never purely for the sake of innovation or artistic expression.”

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Why Retailers Still Reach into the Diffusion Well

Why Retailers Still Reach into the Diffusion Well

“From a balance perspective, the retailers have the greatest potential to benefit while the designers bear most of the risk,” says Karen Kreamer, president of K2 Brand Consulting. “Correct execution is critical to the success of designer collaborations. While these efforts bring luxury design to a broader audience, exclusivity is still the strategic core of high-end fashion brands.”

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Oscar de la Renta commemorates presidential ties with Texas retrospective

Oscar de la Renta commemorates presidential ties with Texas retrospective

“Haute couture is an art,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS. The Oscar de la Renta exhibition at the George W. Bush Presidential Center provides visitors a unique opportunity to experience the artistry and history of Oscar de la Renta’s design achievements,” she said. “For visitors, it is a virtual front-row…

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John Varvatos tests bespoke service with New York-only event

John Varvatos tests bespoke service with New York-only event

“The John Varvatos’ brand has achieved a very clear, distinct and successful ‘rock n roll meets high fashion’ design perspective and brand identity,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS.  “Varvatos has stayed true to the essence of the brand while moving forward in a way that connects with his customer…

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