Posts by: Karen Kreamer

Engage Employees through Brand Education

Engage Employees through Brand Education

Any human resources professional or corporate leader will tell you that there is a direct connection between an organization’s success and employee engagement. In fact, a Dale Carnegie Training survey exploring What Drives Employee Engagement and Why It Matters revealed the one thing that creates sustainable competitive advantage – and therefore ROI, company value and long-term…

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Is Co-Branding Right For Your Business?

Is Co-Branding Right For Your Business?

Every single day, companies are joining forces — co-branding — to market a new product, program or service.  These strategic partnerships provide opportunities for both companies to reach new customers, raise awareness and create added value for both brands.  A great example is Hilton’s strategic partnership with Uber, with the goal to “further simplify and…

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Brand Architecture…Think Simple

Brand Architecture…Think Simple

Frank Lloyd Wright said, “Think Simple … reduce the whole of the parts into the simplest terms, getting back to first principles.” This is great advice to follow in developing the most effective brand architecture as your company evolves and grows. An effective brand architecture is one that both reflects your current position and supports…

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5 Key Ways B2B Brands Drive Results

5 Key Ways B2B Brands Drive Results

Consumer and retail brands have long served as the standard for best-in-class, highly-visible super brands. Today, however, business-to-business (B2B) marketers are faced with a new reality – the brand is of equal importance to B2B marketers as it is to their consumer counterparts.

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